Trekking Turtles
For this project, I was tasked with creating my own model adventure club and creating the branding materials for it. From this, I created The Trekking Turtles, an adventure club for kids.
First, I created some practical merchandise - items children would use during adventure club activities. I designed a water bottle, drawstring bag, bucket hat, and phone grip. All of these items could be used outdoors and would be useful on an adventure. I wanted to keep the green theme to match the outdoor vibe.
Next, I created an Instagram carousel that introduces families and children to The Trekking Turtles. It gives them an idea of what the club does and how to get involved. It uses a scrapbook theme to keep it appealing to children while also appearing adventurous.
Finally, I designed a post card for the children to send to their families during their adventures. I matched the color theme to the Trekking Turtle logo, so it continues to match the overall design toolkit.
